12.1.07

London 106


There must be complaints from creatives about
too many restrictions on every brief.

" The deadline is so tight ...
there is a lack of manpower ...
the budget is so low, it's impossible to use a better
photographer or director to execute the idea...
the client is so greedy, they try to tell everything in one ad.
which isn't single-minded, the consumer will get none of
the messages as a result....blah blah blah...
it is impossible to do good work!"

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