22.5.07
London 219
Agency people usually see things through magnifying glasses.
We spend our time and effort on details which only
agency people care, shall the photo be brighter or darker,
shall the typeface be bold or thin,
well, others don't really care.
Sometimes, we almost forget the most important things,
what's the message?
Are we delivering it clearly in an interesting way?
Going to focus group gives you a clear head.
After all, advertising is for consumers!
However, creativity is new idea which is usually
not easy to be accepted immediately.
If Mendel, father of modern genetics,
put the result of his study on pea plants to focus group,
the score must be disappointing.
Therefore, research result shouldn't be the result.
It's just a reference.
14.5.07
London 218
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8.5.07
London 214
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I show him my advertising portfolio briefly as
I don't think commercials can excite him, at least not mine.
Wow! JOHN HEGARTY says one of my drawings
looks a bit like DAVID HOCKNEY's!!( this drawing )
He then comforts me. He may think that I'm upset,
well, I'm just thinking whether it's David Hockney or David Shirgley.
London 209
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1.5.07
London 205
I did some voice-overs in Hong Kong.
Once the client requested to change script,
those newly recorded words can fit into the whole old sentence perfectly.
See, I have a flat tone of voice, that's what people like.
They like to use me because I'm not professional. Weird!
Here are some samples of TVCs,
I was just the voice over talent,
not creative for these work:
1.Fanta Orange
This is a TVC from Japan, Ogilvy Hong Kong did the adaptation only.
I did the voice for the school boy.
2. Fanta Lactic
Agency: Ogilvy Hong Kong
Director: Chan Man Chung
3. Scotts
Agency: Ogilvy Hong Kong
Director: Chan Man Chung
The mum's voice isn't mine!
4. Mass Transit Railway
Agency: DDB Hong Kong
Director: Rick Chui
I did both panda and robot's voices.